Ahrefs vs. Semrush

Which seo tools tool is better? Comprehensive side-by-side analysis.

Comparison Winner
Ahrefs

Ahrefs

Industry leader for backlink analysis with 30T+ links and Brand Radar AI

Rank Tracking100 %
Site Audit Depth100 %
Pricing / Value100 %
GDPR & Privacy100 %
User Experience99 %
Data Freshness95 %
toolzoo.io
TEST RESULT
EXCELLENT (1.2)
95 of 100
Stand 03/2026
Semrush

Semrush

All-in-one SEO platform with Semrush One and AI Visibility Toolkit

Rank Tracking100 %
Site Audit Depth100 %
Pricing / Value99 %
GDPR & Privacy100 %
User Experience98 %
Data Freshness94 %
toolzoo.io
TEST RESULT
EXCELLENT (1.2)
94 of 100
Stand 03/2026
Feature
Ahrefs
Semrush

Overview

Overview
Score
95%
94%
Founded
2010
2008
Headquarters
Singapore
Boston, USA
Free Tier
Yes
Yes
Starting Price
$29/mo
$140/mo
Pricing Model
SUBSCRIPTION
SUBSCRIPTION

GDPR & Privacy

GDPR & Privacy
GDPR Compliant
Yes
Yes
Server Location
US, EU
US, EU
EU Server Available
Yes
Yes

💰 Pricing Plans

💰 Pricing Plans
Free Plan
Webmaster Tools (free, limited)
Limited daily requests (free)
Pro Plan
$140/mo Pro (freelancers, startups)
Enterprise Plan
$1,490/mo Enterprise (unlimited)

📱 Platform Availability

📱 Platform Availability
Web App
Yes
Yes

🔍 SEO & Search

🔍 SEO & Search
Rank Tracking
Yes
Yes
Keyword Research
Yes
Yes
Technical Site Audit
Yes
Yes
Backlink Analysis
Yes
Yes
Content Optimization (TF-IDF)
Yes
Yes
Local SEO (Geo-Grid)
No
Yes
Competitor Analysis
Yes
Yes

Ready to choose?

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